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Behavioural Strategist. Empowering People. Activating Teams. Delivering Performance

Erik Vermeulen has been a Business consultant and international
Keynote speaker since 1994. He specialises in Corporate Behaviour strategies, allowing companies to create more profitable behaviours by examining how their teams work and how they interact with their employees as well as their customers.

Erik explores trends and behaviours that have shaped the business world, and ones that will be required to motivate and improve performance in a post-recession business world where corporate spin become less powerful than customer and employee experience.

Erik leads “Ridgeline” – a boutique consultancy that helps companies explore and build their brands from the inside out.
He draws on his unique mix of skills gained from working for more than 20 years as a Behavioural Strategist, adventurer, and conference speaker and MC.

He is frequently singled out for his enthusiasm, down to earth attitude and refreshing approach to people.
Erik has helped an African mobile phone company say “JamboGreatness”, and they delivered on the promise.
He’s shown the staff at Africa’s most profitable airline how they can “Lift you Up”, and a medical Aid scheme how to become “Pacesetters”.
He’s even managed a to get the IT division at a major bank to “Simplify
Complexity” and a children’s Cancer Charity to understand “How
Now Brown Cow?” to transition to bigger things.”

Erik believes that you cannot motivate people, he takes a highly effective behavioural approach to leadership that allows him to influence what people are motivated to do! He shows companies how to build “virtual” teams that include both their employees and their customers, making a significant impact on the bottom-line.

He has helped a global mobile phone company sell 60 000 units in a saturated market in under 3 weeks.

Topics / focus areas
Erik is adept at speaking on issues relating to employee and customer relationships – soft skills that produce hard results.

His insights into how consumers and employees behave and how to shape these behaviours in a new economy shaped by technology are essential in Leadership and bottom-line success.

Delivery Style
He has the ability to create an immediate total emotional and mental connection with any audience, from Executive level to Sales groups and Service delivery teams. He has a stage presence, an energy which captivates, and most importantly, he delivers thought-provoking and take-home style content.
This makes him an automatic choice to speak on human capital, motivation and people related business issues.

• Find your 5 – Motivation
• Cordialism: How the best Companies lose their flavour. – Customer and Employee Engagement
• Ridgeline: Success through an adventure mind set.
• Why can’t everyone just be NORMAL – Like ME? – Behaviour and Inter-personal Skills
• Purpose Driven Strategy – How to build iron-clad strategy in the modern business world.
• Custom crafted presentations – Delivering YOUR message


Erik facilitates Strategy using his “Strateteering” process and creates perspective when MCing or Moderating your conference.

Erik writes regularly for a number of international blogs and magazines on Personal and Team Performance, Social Media, Corporate Culture, Customer and Employee Behaviour and Sport Psychology.
Erik is a high energy presenter, effortlessly adding humour and entertainment to his powerful business messages.
He’s often singled out for his passion and zest as well as his business insight.

Why the audience should listen these topics?
In a world that is more transparent than ever, through customers’ and employees’ ability to instantly communicate with the world at large – brands are facing increasing challenges in managing what people think and feel about them. We can therefore say that companies need to evolve at the speed of life.

Understanding how culture and employee behaviour impacts your business is critical for continued success and strengthening your brand. Brands are built from the inside out, and now, more than ever before, companies need to do what they say they do.
This can only happen through engaged staff and culturally aligned behaviours at every level of the organisation.

What the audience will take home
High Content, High Energy, Highly Entertaining. Audiences are always seen taking notes during Erik’s presentations, and they often battle to keep up!

Immediately actionable insights. The audience will leave with practical examples and perspective allowing them to immediately implement key changes, steps and activities to derive value from the presentations.

Benefits for the individual and Organisation
You want a return on investment, don’t you?
Collaborating with Erik will give your people and your company:
• A fresh and unique perspective on behaviour and people management.
• Immediately actionable behaviours to help realise your goals
• An understanding of the difference in people and how to communicate effectively with them in order to minimise conflict.
• Vivid learning moments that are easy to recall, for several months after the event
• A speaker who provides both memorable content and tools that delegates can immediately apply in order to change their results.
Apart from creating memorable learning moments and providing often-needed perspective and challenging paradigms, Erik’s previous clients say what they found valuable in our collaboration:
“Erik delivers very insightful and stimulating sessions to one’s team. He ensures to understand the desired outcomes upfront and you can be guaranteed of the expected result.”

Top qualities: Personable , Expert , Creative
Ulanova Visser, Samsung SA
“Erik assisted us through a tough period of change. He provided creative learning scenarios that he followed up with
detailed support afterwards. We subsequently used him several times, most recently in 2009. I highly recommend him!”

Top qualities: Great Results , Personable , Creative
Brett Garrod, Johnson & Johnson
“Having had the pleasure of working with Erik previously, I can highly recommend his work. Erik is professional, focussed, he delivers superlative results and is extremely well received by all levels within an organisation, especially leadership. I am more than happy to share with you the details around work that we have engaged in with Erik.”
Top qualities: Great Results , Personable , Expert
Jacqualene Humphries, The Brand Union, Neotel


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