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Conference Speakers

How To Choose The Right Conference Speakers

Professional conference speakers are employed to entertain the audience with insightful and informative presentations. These people are very important, as they will make or break the conference, and employing the right conference speakers can work miracles in motivating people or getting them to buy into your company. It is therefore of the utmost importance to choose the speakers carefully. Here are a few points to keep in mind when making your decision:

  1. When sourcing your Speaker ask for background sheets that include his area of interest and expertise, what his topics include and who he has spoken to in the past.
  2. The Speaker's fee rarely reveals what true value you can expect or will receive. Don't be over-impressed by a Speaker's high fee.
  3. Be prepared to provide an in-depth written brief for your Speaker.
  4. Ask colleagues in similar industries to recommend professional Speakers to you.
  5. Join your local Chamber of Commerce, Institute of Marketing Management, and other professional associations, to have regular exposure to great Speakers.
  6. Established Speaker's Bureaus tend to represent a consistent calibre and type of Speaker. Build a relationship with a Bureau with which you had a good experience.
  7. Booking all your Speakers for a conference from one bureau may enable you to negotiate special rates.
  8. Authors of best-selling books are not necessarily good conference Speakers.
  9. Experienced Speaker Bureaus will be able to advise you on popular trends, topics and subjects that your team should be hearing.
  10. Although the Speaker may be a pro at self-promotion, tread softly. Empty barrels make the most noise.

Booking conference speakers for your event is not only a time consuming exercise, as you investigate your options, but in most cases a substantial monetary investment. With more than 20 years of experience, Marie Grey and Associates can assist you in selecting the right speaker for your company's event and will ensure that you get what you hoped for and paid for. Contact us for more information on how we can do this for you.

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